Ben “reschultzed” Schultz

Madison, Wisconsin
maker of things, public historian,
founder of bluepageswiki.org

So far, my historical non-fiction works include:
 - Attention Kmart Shoppers: The Rise and Fall of America’s First Big Discounter (2025)
 - M‘KINLEY+125: live-tweeting the McKinley assassination 125 years later (2026; more info)
 - LINCOLN+160: live-tweeting the Lincoln assassination 160 years later (2025; more info)
 - JFK+60: live-tweeting the Kennedy assassination 60 years later (2023; more info)
 - The End of the Town (2022)
 - One Million Years of McDonald’s (2021)
 - “They're Moving North”: Milwaukee, the Media, and the Murder of Barbara Anderson (2020)
but watch this space for upcoming projects!

Bluepages is a collaborative historical directory
of the world – like Wikipedia, but for ordinary places
whose histories are often overlooked. Maybe you’re here for one of my spreadsheets collecting information about the historic locations of major American retailers.

In the meantime, I’ve become known in the world as a collector of seven-syllable phrases that can be sung to the tune of “Alexander Hamilton,” or to over 100 other familiar tunes. There are over 19,000 of these phrases so far, and I’m always taking suggestions for more.

My music under the name of Lumpp (2016–2019?)
can be found in its entirety on Bandcamp,
and the least copyright-infringing bits of it are on
YouTube, Spotify, Google Play, iTunes, and Amazon.

Other past Internet adventures include the bizarre Instagram universe split across four accounts: @bentonvilleofficial, @presidentsdaily, @fayettevilleofficial, and @rivereastrecords;
and the Toy Skeleton Media Archive of obscure and often strange videos.

Some of these things have merchandise that you can buy on Spreadshirt, by the way.

What else is there to say about me? Oh, I like to go on long walks. No, really, I mean long walks. Over the years, I’ve walked every step of the way across Wisconsin, from Racine to La Crosse, a distance of over 273 miles. My current distance record for a single day is 37.34 miles, from Johnson Creek to Madison. My record for a 24-hour period is 44.81 miles from Wisconsin Dells to Oakdale.

You can find me socially at
twitter.com/reschultzed (currently the most active)
@reschultzed.com on Bluesky (may be active in the future)
last.fm/user/reschultzed (currently active)
letterboxd.com/reschultzed (occasionally active)
reschultzed on Discord (currently active)
reddit.com/user/reschultzed (occasionally active)
reschultzed.tumblr.com (currently inactive)
or just email me directly.

Last updated September 17, 2026